Your privacy, your protection

Effective Date: 01 June 2025

What Works Global Pty Ltd ("we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our UK website.

Who we are

This website is operated by What Works Global Pty Ltd, an Australian company headquartered in Canberra, Australia. While we do not have a physical presence in the UK, we provide services to UK-based visitors and businesses through this site.
Contact Details:

Email: hello@whatworks.com.au

If you are located in the UK or EU and have privacy concerns, you may contact us directly.

What Data We Collect

We may collect personal information such as your name, email address, phone number, business name, and information about how you interact with our website (e.g. through analytics tools and cookies).

We do not intentionally collect special category data (such as health or racial/ethnic data).

How We Collect Data

We collect personal data when you:

Fill out forms (e.g. to contact us or download content)
Sign up for communications
Interact with our website, including via cookies and analytics

We use:

Google Analytics and Microsoft Clarity for behavioural and traffic analysis
Social media and advertising pixels (e.g. Meta Pixel, Google Ads) for future remarketing and conversion tracking

How We Use Your Data

We use your data to:

Respond to your enquiries or messages
Analyse website performance and user engagement
Understand how users interact with our content
Improve our marketing effectiveness (including future retargeting or remarketing)
Track conversions and campaign success

We rely on the following legal grounds:

Consent: for cookies, tracking, marketing, and analytics (via cookie banner)
Legitimate Interests: to respond to your queries, maintain our website, and measure performance
Contract: if you engage us for services, we’ll process your data to deliver them

You can withdraw consent at any time via our cookie settings or by contacting us.

Cookies and Tracking

We use cookies to improve user experience, measure traffic, and support future marketing efforts. These include:

Google Analytics – to understand website traffic and behaviour.
Microsoft Clarity – for anonymised session heatmaps.
Meta Pixel & Google Ads (planned) – to support advertising and retargeting campaigns.

Our site uses a simple banner allowing you to accept or reject non-essential cookies. Non-essential cookies (such as analytics and advertising tools) will only load if you click "Accept".

If you wish to withdraw consent after accepting cookies, you can do so by clearing cookies in your browser settings.

We may share data with third-party service providers for processing on our behalf, including:

CRM (HubSpot)
Analytics platforms (Google, Microsoft)
Email and advertising platforms (Meta, Google Ads)

We only use third-party service providers that offer GDPR-compliant terms and data processing agreements. These include platforms such as:

These providers process data on our behalf in accordance with their published data processing terms.

International Data Transfers

As an Australian company, we may store or access your data outside of the UK.

To protect your information, we use:

Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO)

How Long We Keep Your Data

We retain your data:

As long as necessary to fulfil the purposes it was collected for
As long as you remain a lead or customer
Analytics and tracking data are kept as per the standard retention policies of the respective providers (e.g. Google, Microsoft)

Your Rights

Under the UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request erasure (‘the right to be forgotten’)
Object to or restrict processing
Withdraw consent (where applicable)
Data portability (where applicable)

To exercise these rights, email us at hello@whatworks.com.au.

Data Security

We implement appropriate security measures, including:

Use of secure third-party platforms (e.g. HubSpot, Google)
Access controls
Regular monitoring and reviews of data use

Contacting Us

For any privacy-related questions or to make a complaint, contact: