Service | Strategy & Creative

Strategic Brands. Bold Creative.

What Works for strategy and creative

Poor strategy and creative is costing you. Brand doesn’t resonate? Weak positioning? We fix what’s not working—delivering a range of strategy & creative services so your brand cuts through the noise and drives real growth.

Why choose us

Apply for a free 2 hour assessment

No hidden charges, valued at £1,000. Virtual coffee included with the chat.

Over 50+ owners, founders and marketers have taken the leap

Fill out a simple form to apply

STEP 1 OF 5

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Why it works

Strategy shapes brands. Creativity brings them to life.

Strategy that fuels real growth

A strong brand starts with a clear roadmap. We craft strategic foundations across branding, activation, and messaging—ensuring clarity, differentiation, and sustained growth.

Branding that sets you apart

Your brand identity should do more than look good—it should make an impact. We create logos, brand systems, and visual assets that establish a recognisable, distinct presence in your market.

Consistent brand messaging

A clear, compelling message aligns your brand across every touchpoint. We develop brand voice, positioning statements, and content frameworks that build trust, connection, and recognition.

Scalable, adaptable brands

Your brand should evolve with you. We design adaptive identity systems and strategic frameworks that ensure consistency as you scale, pivot, or expand into new markets.

Solutions & expertise

Once-off strategy or continuous creative support—you choose.

Rebrand an existing business

Create a new brand from the ground up

Map a strategic brand roadmap

Align your messaging for impact

Scale your brand into new markets

Streamline and unify a complex brand portfolio

Something else? We do it all let's talk

Rebrand an existing business

Your brand should grow and adapt with your business. Whether refreshing your identity or repositioning in a shifting market, we align strategy, messaging, and design to create a brand that moves with confidence.

Brand strategy, identity design, positioning, messaging frameworks, competitor analysis, audience insights.

Why choose us

Apply for a free 2 hour assessment

No hidden charges, valued at £1,000. Virtual coffee included with the chat.

Over 50+ owners, founders and marketers have taken the leap

Fill out a simple form to apply

STEP 1 OF 5

Terms & conditions apply

Clients

See who’s scaling with us

Over 50+ owners, founders and marketers have taken the leap

The University of Delaware

SPREP

Minerals Council of Australia

Jaybel Office Choice

Cherry Creek

The Y

Geocon

Australian Government - Department of Defense

Prism Neuro

University of Canberra

Australian Government - Department of Education

Australian Government - Department of the Prime Minister and Cabinet

Ron Finemore Transport

Red Rooster

Verbrec

After all, we’re What Works

Why business trust us to scale smarter?

01

Strategic foundations

Defining your market to carve out your space

We analyse your business landscape, competitors, and opportunities to build a foundation for growth. Every project starts with deep insights that set you apart.

02

Consistent brand experience

Cohesive, impactful messaging & identity across every touchpoint

Your brand should be seamless and recognisable everywhere. We craft brand systems and messaging frameworks that ensure clarity and long-term trust.

03

Creative that stands-out

Creative that commands attention and drives connection.

Memorable brands don’t happen by accident. We create strategic creative assets that build attention, recognition, and deep customer connection.

04

A future-proofed brand

Brand strategies designed for tomorrow

Your brand should grow with you. We develop adaptable brand strategies that flex with your evolving needs—ensuring long-term differentiation and relevance.

Case studies

Client testimonials

They took the leap. And we found What Works.

5.08 reviews on GoogleView on Google

We recently needed our website redesigned, and WhatWorks delivered for us. From the beginning, they were a pleasure to work with: polite, patient, and responsive. They took the time to understand what we were looking for and suggested some thoughtful improvements we hadn’t considered. We did have some back and forth on content and structure, which is to be expected for this type of work. We are very happy with the result. We would recommend WhatWorks to those looking for high-quality, friendly, and reliable web design services. Thanks to the team for all your work - we appreciate it.

Mary Powell

I genuinely trust the What Works team with my clients. They are great to deal with, highly capable, and consistently deliver high quality work. They bring strong thinking, clear communication, and follow through, which is exactly what you want when you are putting your reputation on the line. Always a pleasure working with What Works.

Damian Tunney

All I can say about What Works is that they truly understand what works. I approached Shooby, their Managing Director, needing urgent front-end development support for Psyquility, an evidence-based software platform designed to support the neurodivergent community in high stress environments. Despite a tight timeframe over the holiday period, their team not only took on the challenge but delivered ahead of schedule, two weeks early to be precise. Because of What Works, we were able to launch our pilot and onboard our first paying customers, an achievement that would not have been possible without them. Beyond their technical expertise, What Works went above and beyond with exceptional communication, care, and dedication to our success. Their involvement felt less like an external agency and more like a true partner invested in our growth. If you’re looking for support in software development, marketing, business growth, or branding, I cannot recommend What Works enough.

Zak Farag

Like many businesses, I was searching for a marketing agency to help with our digital marketing needs – and that’s how I found What Works. We initially partnered with them for our recruitment advertising for New Zealand, and their expertise quickly earned them the contract for the Australian market as well. What sets the What Works team apart is their friendly and approachable nature. They simplify complex data, making it easy to understand and act on. Their cooperative approach makes you feel comfortable exploring new strategies, even those you might not have considered before. One of the biggest challenges with agencies is post-contract support, but What Works excels in this area. They don’t just provide a service, they become an extension of your team. Communication is seamless, priorities are addressed promptly, and work is always delivered within the agreed timeline. Most importantly, they focus on real results, helping you achieve a strong ROI. I highly recommend working with this talented, data-driven, and genuinely invested team. The name says it all – What works truly knows what works best for you!! - Digital Marketing Specialist at Ron Finemore Transport

Deval Pandya

I worked with What Works Global on a project with Vanuatu Meteorology and Geo-Hazards Department(VMGD) for their new website and new VMGD weather app. This team of WWG are young vibrant, diligent and very very patient, ensuring that all VMGD team is on board every step of the way on building the website to app to finish. Highly recommended. Thank you What Works Global.

Moirah Diana

Why choose us

Apply for a free 2 hour assessment

No hidden charges, valued at £1,000. Virtual coffee included with the chat.

Over 50+ owners, founders and marketers have taken the leap

Fill out a simple form to apply

STEP 1 OF 5

Terms & conditions apply

FAQ

Curious about strategy & creative?

Brand strategy defines your positioning, messaging, and long-term vision—it’s the foundation of how you communicate and scale. Creative services focus on bringing that strategy to life with logos, identity systems, design assets, and marketing materials.

A full overhaul isn’t always necessary. If your brand feels outdated, misaligned with your audience, or lacks consistency, a refresh might be enough. But if your positioning, messaging, and visual identity no longer serve your growth, a full rebrand can realign and future-proof your business.

A brand strategy isn’t just about a new look—it’s about positioning for success. We start with strategic discovery to define your core messaging, positioning, and audience fit. From there, we ensure every little bit of creative (identity systems, brand visuals, and content) ensures your brand is consistent, recognisable, and aligned to a business objective.

Weak messaging confuses customers and costs you opportunities. We fix that by defining your brand’s core positioning, voice, and messaging frameworks—so every touchpoint speaks clearly and drives engagement. Our process builds consistency across platforms, ensuring your brand resonates with the right audience and stands out in a crowded market.

Timelines vary based on needs. A brand refresh (logo, visuals, messaging alignment) may take 4–6 weeks, while a full-scale brand strategy and identity development can take 8–12 weeks. We tailor timelines to your goals and business objectives.

A strong brand isn’t just about aesthetics—it’s about trust, recognition, and positioning. While we believe it may not directly drive revenue, a clear, consistent brand enhances recognition, positioning, internal alignment, and operational efficiencies—all of which create a strong foundation for sustained business growth.

Why choose us

Ready to find what works?

Over 50+ owners, founders and marketers have taken the leap